SEO, SEM and Some New SEO/ SEM Issues


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SEO, SEO, SEO; another computer acronym to add to the ever growing list. However if your a web developer and this one isn’t in your vocabulary, then there are defiantly some problems. If you are one of the few, SEO stands for Search Engine Optimization, usually synonymous with SEM or Search Engine Marketing. These two acronyms should be on the top of your vocab as a developer, because whats a website if no one can find it or even worse knows about it. SEM and SEO are all about website promotion since the latest stats say that 80% of all persons looking for a website will use a search engine. So with that said it is pretty critical to get your website listed on the top of the search engine rankings, preferably the top 10 also known as the infamous “first page” results. With a whopping estimated 75% of the search engine market, Yahoo! and Google are of course the most critical. With over half the market using Yahoo! and Google, it should also be your task to learn these two guys inside and out.

Unfortunately they do not publicaley release their search algorithms for obvious reasons, but there is one thing for sure; THEY LOVE LINK POWER! Google calls it Page Rank and many have spent countless hours on the topic agree. The more links linking into you, the more powerful you will be in the search engines. There is of course more to it such as keywords, the more similar words located in the site, the more apt that your site will be located in the search engine ranking by those words. However everything can’t be that easy.

Too many people take advantage of a good thing and “black hat” their sites to unethically gain search engine ranking. It is unfair to list hundreds of words the same color as the background of a site to gain search engine ranking. It is unfair to conduct any of these procedures. That is why I am happy that search engines have created their algorithms to combat these persons. I am proud of Google creating the ( Google Guidelines for SEO ). By doing so, the web has once again become a more fair place. Then I think some people take it too far as in Wikipedia’s case.

Wikipedia is a Web 2.0 tech, the evolution of the web to an interactive medium. It allows the public to edit and create encyclopedia entry’s and in doing so has pretty much became the most in depth and believe it or not accurate encyclopedia in the world. A great idea and resource of course has its problems. Since anyone can edit it, it can be easy to corrupt or in SEMs case eay to get some great link credit. However Wikipedia does a GREAT job in preventing and controlling these issues, however they have felt that is was important to block external links from getting any juice for their link credit and I am talking about a lot of juice! Since Wikipedia is a extremely popular website, it holds a lot of value if your link appears on one of their pages. Since Wikipedia knows this, they have inserted the link class of nofollow so that external links get no juice from being listed.

I feel that this one is wrong. The Internet should equally exchange links, its how it is the “web”. As long as the external links are relevant to the topic, they should be allowed on the page and get the credit for it. Many devlopers have become so disgruntaled at this one that they have formed a grassroots organization named ( NOFOLLOW me to Wikipedia ). They ask that all developers add the NOFOLLOW tag to a link if they link to Wikipedia, funny if you ask me. Although a gallant effort, the effort will be futile. Wikipedia is already a powerhouse in the SEM market and even if a lot of developers did jump on, the amount required would not happen. Besides the word of mouth and technologies such as social bookmarking will hamper their efforts. I suggest a two prong attack, perhaps using the NOFOLLOW and every developer creating websites called Wikipedia that contain a lot of Wikipedia keywords. The combination of competition and the NOFOLLOW can be the only possible solution.

In any case, Wikipedia is here to stay and I think they are still a great resource. I will still use it as in most developers, just won’t link to it =). SEM, SEO, and website marketing are a very important topics and I have just touch base on the topic here. For more in depth information on website marketing and some great FREE tools, here are my top chooses:

  1. Search Engine Watch (Great Starting Point)
  2. SEOMoz (Some great search engine tools)
  3. Market Leap (Some more great tools)

References

  1. NOFOLLOW me to Wikipedia Campaign
  2. Google’s Guidelines to SEO

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